GAGA IN NEW YORK

During my recent trip to New York I heard that Lady Gaga had set up her own work shop in Barneys, inside the retailer's in-store holiday shop, this apparently had been conceived, designed and christened by Lady Gaga- 5,500 square feet of bright colours & crazy shapes.

This was not to be missed.

Turning up outside there was no mistaking where to head to as the entrance to the store was covered in a massive Lady Gaga mouth in which you stepped in through to get in to the store.

Up on the 5th floor there was a small brightly coloured corridor that led off the shop floor with wonky signs saying “Lady Gagas workshop this way”.

With the work shop opening up in front of you I cant really describe it as anything else but a theme park/shop/museum on acid.

Entrance

On fixtures and shelves there were Mother Monster-inspired products like head-shaped candles, leather jackets, her favorite books and chocolates shaped like shoes and lips not to mention her famous sunglasses & actual shoes.

Walking around was like walking in a weird and wonderful labyrinth, feeling like you’re in Miss Gagas apartment, or more, her twisted world.

In the centre of the floor there was a gigantic cartoon statue of the superstar herself in a pinup pose surrounded by jagged mirrors and sitting atop thousands of black plastic discs.

Against one wall was a massive spider with Lady Gagas face on and inside was her precious jewels (for sale i might add, for a few thousand bucks).

A wig-shaped boudoir that dispenses Gaga's signature bow headbands fashioned from hair was in another corner and beside all this was also a candy shop, toy shop, closet space, library and a gallery to round up your shopping experience.

The centre piece

few of the Gaga things available

 The pricing was interesting, little coloured chocolate lips in a box sold for $58 whilst her trademark lace glasses went for a not too bad $250. The cheapest item was a $38 key ring in the shape of Gaga as a motorbike.

For shoe and chocolate addicts

Then there was the shoes; On one hand, it is an immaculately detailed replica in chocolate of the armadillo-shaped Alexander McQueen design worn by Lady Gaga in the video for “Bad Romance,” at a fraction of the original cost (reportedly $10,000 for the handful that were made). On the other, $95 is a lot to pay for a chocolate shoe, and, much like a luxury store that is turning over an entire floor to knickknacks inspired by a pop star, it may take some rationalizing to swallow.

The spider Gaga

A quarter of sales, through to it closing on January the 2nd, went to her new Born This Way Foundation, an anti-bullying campaign.

The Gaga Machine in window

Gagas personal boudoir in window